In order to promote safe transportation home from the bars, these people got together and designed a driving video game where you steer by peeing left or right into the urinal. When you eventually wreck, it shows a graphic depiction of a car crash followed by the message, "Too pissed to drive? Take a Taxi instead. Call: 069-733030."
Now let me just say drinking and driving is incredibly lame and idiotic. I won't even get behind the wheel of my baby after 1 or 2. Not only is it not worth risking my precious car I spend so much time and effort on (not to mention money), but you need to think about the innocent lives you put on the line. Anyways, time to step off my soapbox.
I really want to "play" this game now. All you guys out there know you've played little pee games in the urinal at one point or another to pass the time, especially while peeing wasted. This looks hilarious. I would look for any excuse to use the restroom. Check out what their website has to say:
The Brief
Try to encourage people to take a taxi with Frankfurt Taxi Services after they've had a few drinks, rather than get behind the wheel of their own car.
The Challenge
So how to capture the attention of any potential drunk drivers? Well, where do most people go when they're drunk? (Apart from the bar, that is. Or maybe a kebab.) They go to the toilet. As such, we thought the urinal would be the perfect medium to reach our target audience in a fresh, surprising way.
Our Solution
The PissScreen - a pressure-sensitive inlay set within urinals, enabling users to play while they pee. We installed this newfangled creation in male restrooms across Frankfurt, teaming up with a variety of bars, clubs and cafes. The game itself was displayed on a screen above each urinal, and would automatically start as soon as someone began to pee. The player could then control the car whilst relieving himself - if they wanted the car to go right, they simply peed to the right (and visa versa).
The overall design of the driving game was similar in style to that of Need for Speed, requiring relatively quick reactions. Obviously the more drunk you are, the slower your response, reinforcing the effects of alcohol to the gamer. The game ultimately culminates in a shocking crash-sequence, leaving the viewer with little doubt as to the repercussions of driving while drunk.
Check out this video of the PissScreen in action - http://youtube.com/watch?v=xgUCOQu8pfU
Thats some clever stuff right there.